Social Media Engagement: Why prioritizing your comments and DMs is a winning strategy

Kait Richmond is a writer, producer and contributor to the M.T. Deco Blog

When it comes to digital strategy, you’ve probably heard some people say that content is king. We don’t disagree, but we also don’t think enough people consider what comes after you hit “publish.” The conversation that follows in the comments and DMs is what completes the content circle.

To win at that last piece, you have to be engaging with your audience. It’s a two-way street: if you want people to engage with your content, and build a meaningful connection with you or your brand, they have to know someone on the other side is listening [and, when it applies, willing to help].

Read the full piece on Substack here.