Should I post every day?

“How often should I publish on my blog and social media platforms?” asks every single client. The short answer is, “as much as you can while consistently posting high-quality content.” 

The long answer is more nuanced and specific to each individual or brand. The primary considerations to weigh are your business goals and budget with how much bandwidth you can dedicate to content creation and distribution. And the trick is to find the balance that will help you hit the target audience without burning yourself out, which is not easy. But if you’re trying to find your own groove, come along, we’re here to help. 

Read the full piece on Substack here.