Ones to Watch: Parents
Anyone else still thinking about the MomTok show? The Hulu hit - that is actually called “The Secret Lives of Mormon Wives” - was just renewed for a second season, and is somehow still all over my FYP. It got me thinking about influencer families, and how careful these people all need to be about sharing their kids online. “Sharenting” has gotten a lot of attention in the last couple years [including from us] and we love seeing how creators are making content while protecting their kids’ privacy.
Lizzy is the CEO of the Cool Mom Company and co-host of a home renovation show with Jessica Alba [casual]. We love her channels because she does show her three kids, but it’s very intentional and she’s not using them for views. The best example? This recent brand deal with a furniture company. In the video, we see Lizzy designing her kids’ rooms, but without her kids there. We don’t need to see them for it to be effective!
This couple has nearly 5.5 million followers between their TikTok accounts alone, and made the decision while Allison was pregnant to never show their child’s face in their content. Allison and Isaac talk a lot about parenting, but also dive into relationship issues and the cool stuff they get to do on a regular basis [Isaac is a former NFL player].
Annalee used to show her kids, but has stopped in the last few years, and if I’m being honest, I think her content is funnier for it. She often uses trending sounds to re-enact interactions with her kids, sometimes playing both roles. Toddlers are entertaining, but something about Annalee’s interpretations of them really highlight how crazy kids can be. Annalee isn’t afraid to show off her husband, though, and they started a podcast together earlier this year.