How to find your personal brand niche

When it comes to content creation, one of the best ways you can stand out, tap into a community and ultimately drive growth is by building your niche. Leaning into a niche [ subculture or aesthetic] - or several of them - allows you to focus your content and allows your audience to know what to expect from you. 

Why is “niching” a thing?  First, thank the ease of shooting videos & photos on your phone and the proliferation of social media. Niching is a direct result of the booming creator economy. As infinite numbers of people get into making content and try to be influencers, the competition is fiercer than ever as we all vie for the currency of reach, or attention. 

Read the full piece on Substack here.