Content strategy 101

All companies (and people) have a digital footprint. If you’ve followed our work, you know we say that EVERYONE needs a digital strategy. [Yes, you do!] But one of the largest pieces of that digital strategy is your content. It’s an integral piece of your plans. If you’re a visual learner, come with us on this metaphor. Imagine your digital strategy is a wheel, your content strategy would be the hub (or the center of the wheel) where all the spokes (or content pieces) stem from. It’s the overarching tactics for how you’ll achieve your goals. Need another visual? Content strategy is the bridge between your business goals and your online presence. Yeah, it’s a big deal. 

So, how do you build your content strategy? First, you need your digital strategy in shape. Meaning -- you need to know what your goals are, who your audience is, what your competitors are up to, what you are currently doing that’s working or what could be improved, and how you will measure your success. Yes, it’s a lot. But if you don’t know what your goals are or what success means to you, you’ll never know whether you’ve accomplished them. 

For the full piece and content strategy tips, head to our Substack here.