So you work in real estate. Here’s how to build your digital strategy

Kait Richmond is a writer, producer and contributor to the M.T. Deco Blog

Real estate has always been a business built on relationships. If you’re a broker or an agent, you don’t need us to tell you that these days, a lot of those relationships start and are cultivated online. Having a digital strategy for your personal brand is the new normal, but we’ve noticed in working with clients that what most people are doing is stale and repetitive.

Many of the larger companies (think Douglas Elliman, Compass, etc.) offer marketing and social media support to their agents, but it’s often a lot of what everyone else is doing: professional photos and video tours. It makes some sense; browsing Zillow became a pandemic pastime, with web traffic increasing 41% from 2019 and 2020. And this 2021 report from the National Association of Realtors Research Group found that 97% of all homebuyers used the internet in their home search.

But beautiful images are not enough for you to grow your business, and they have become so common that it takes much more to stand out. That’s why it’s worth investing time into a digital strategy for your personal brand, on both social media and owned platforms. We’ll take you through a step-by-step process for building your strategy, plus give you some inspo with a few people who are crushing it.

Read the full piece on Substack here.