Is the algorithm holding your content hostage?

Your favorite creators are gossiping (but not about you). It’s common among creators on TikTok to take to their ‘friends only’ to vent, discuss, and share notes. One of the most popular topics? Their ever-changing relationship with “The Algorithm.” This is seen as a sort of backstage or safe space for creators to talk openly without the audience’s prying eyes. Think of it as the “break room” in a traditional work environment. 

Speaking of, while traditional jobs may not offer the flexibility, perks, and notoriety of a career in ~content~ they are at least supposed to be extremely clear about what they want from you. Typically there’s a job description outlining the role and responsibilities. But content creation doesn’t work like that. Sure you don’t have to work hard but if you don’t you probably aren’t going to succeed. Meanwhile, “The Algorithm” is a laissez-faire supervisor that offers little to no guidance, training, or support. It’s incredibly frustrating.

Read the full piece on Substack here.