Increasing rates and establishing boundaries. The uncomfortable side of business growth

I’m in the midst of business planning for 2023 and reflecting on the highs / lows of the past year. One skill that’s been particularly difficult to master - shocker - is setting boundaries and saying ‘no.’ However, because of overall demand and big life changes this year, this people-pleaser has had to do it more than ever. There just hasn’t been extra space. Yet ironically, as I assess where we were and where we’re headed, I’m realizing that the more I’ve pushed back, the more we’ve advanced toward our big picture goals.

This discovery has been a welcome relief as I continue to overcome the discomfort of increasing client fees in order to grow MTD. This has been a massive challenge for me, mostly because I suffer from anxiety, imposter syndrome, and I hate rejection. The thing is though, as I look back at the pain points where I held my ground, I’m more motivated than ever to stand by my / our work. 

Read the full piece on Substack here.

Emma MarshallComment