How to master the complicated art of headline writing

Congratulations, you started a blog! (No? You should!). Let’s say you have, and you’ve spent some time working on your posts, crafting tips and advice or interesting news to engage and share with your audience. You feel good about what you have, you’re confident it’s what your audience actually wants to see. Now, how do you get people to actually look at it? 

One half of your content strategy is distribution. Meaning -- getting people to see all the great content you’ve produced. And a big part of that is linking to your work on social (think LinkedIN, Facebook) or on your own platforms (in a newsletter or on your site landing page). A third pillar to distribution is a little more difficult to personally control -- search engine results (Google). But in all of those different places, what people are going to see initially is your headline, a line or two of teaser text, and the image you’ve chosen to accompany it. [For the purposes of this post, we’re going to focus on your headline, though the image is also super important, but we’ll save that for a future post.]

Read the full piece on Substack here.