How to know if your latest project was worth it

So, you feel like you killed it on your latest project. Or… maybe you think it fell flat but you’re not sure? The best way to judge whether your latest campaign, project or collaboration worked is to have both a pre-project brief, and a post-mortem for reflection. We’ve talked about briefs before, but today we’re going to focus on how they go hand-in-hand with post-mortems to give you a crystal clear decision on whether you should embark on this endeavor again. 

A post-mortem [in business, not in forensics] is an evaluation of a project’s performance after it’s completed to see how it measured up to the original goals. Ideally, a post-mortem is a counterpoint to a project brief, which is a plan laid out ahead of a project that defines what you’re trying to accomplish. It includes your goals of course but also items like the budget, content, who you’re targeting, etc. [download our MTD brief template here]. With a good brief, a post-mortem is straightforward, you literally run down the list and ask for each item, “What worked and what could have been stronger?”

Read our full piece on Substack here.