How to humanize your brand voice

Every brand, whether it’s intentional or not, has a voice. It’s particularly tricky to manage that voice on social. Think of all the requirements of social media content; audience engagement, reaction to news coverage, complaints, being relevant, sharing valuable information, etc. Social media managers end up playing all types of roles as the “voice” of a brand. They become marketing, PR, editorial, customer service and sales, oh and then they have the added pressure to sound cool, funny and entertaining -- while also not making any mistakes. It’s incredibly, incredibly hard.

On top of that, content, platforms and voice are all subjective. Some people love memes, others prefer heavy graphics, while the same amount of people hate graphics and only like photos or video. There are Twitter lovers and Instagram lovers, Facebook lovers and newsletter lovers, TikTok fans and Clubhouse diehards. And let me tell you, everyone has an opinion! In fact, a lot of our work with clients requires breaking this down and educating their internal teams so everyone operates with the same goals, voice, and information. 

Read the full piece on Substack here.