How brands can harness the power of Reddit in their digital strategy

Kait Richmond is a writer, producer and contributor to the M.T. Deco Blog

Reddit is a great place for brands to be - if you know how to use it.

A lot of people are mystified by Reddit, but millions more are not. There are 70 million daily active users (Redditors) who are a part of more than 100,000 active communities (Subreddits). Redditors are smart, savvy consumers who can sniff out promotional B.S. faster than your average social media user, so while it can be a tricky platform for brands, the communities there can make it worthwhile.

It’s not exactly thought of as traditional social media, but it has been on the periphery of that conversation as long as it’s been around. Started in 2005, Reddit was built to be “the front page of the Internet.” It does, in some ways, resemble a newspaper, being very text-heavy with a lot of photos. Here’s how it works, according to Sprout Social:

Reddit’s algorithm is designed to rank content based on what’s Hot and Best, guided by key signals like:

• The number of upvotes, downvotes and total votes it gets. Reddit uses votes as a signal to determine post relevance.

• Recent posts gain more traction and visibility. If you’re marketing on Reddit, ensure you consistently post valuable content.

• The types of comments it gets. For example, a comment with nine up-votes and two down-votes will rank higher than a comment with one-up votes and no-down votes.

Read the full piece on Substack here.