3 questions every brand should ask before publishing content

So, you’ve launched your business. Or maybe you’ve been around for a while. Either way, you’ve got your website, your social accounts, your newsletter and/or subscribers list. You’re ready to or are already publishing. It can feel like a grind, right? It’s like being a mama bird with a bunch of hungry little baby birds asking to be fed content. All these platforms need feeding! Churn it out. Publish, like, retweet, engage. Repeat. It can be relentless and tiring. But it doesn’t have to be.

Take a step back. Remember that the quality of your content should always come before the quantity of your content. Maybe it’s the M.T. Deco philosophy to focus on quality of content because of our backgrounds in the traditional journalism realm. But we believe there is something to be learned from that. “Growing up” in newsrooms taught us that the story mattered more than anything else. How do you tell the latest monthly jobs report data in a human way? Who can you talk to, who will put a face to the numbers? What is the heart of the story? Who will want to watch? We became perfectionists about the craft, looking at frames of video, analyzing this word or that. 

Read the full piece on our Substack here.