How to create for Instagram

Melissa Blum is the CEO & Founder of M.T. Deco.

Everyone loves Instagram. Ok, maybe not everyone, but millions of people do. We have clients who are always pushing to grow their following on Instagram. And it makes sense, a lot of us spend a LOT of time on the platform. Our initial advice is ALWAYS: if digital strategy is new for you and your company, avoid getting fully sucked into Instagram. There are a lot of social platforms out there and even though Instagram gets a lot of attention, oftentimes investing in it won’t help you hit your bottom line. Eva Chen, Director of Fashion Partnerships at Instagram, has been quoted saying that every post on Instagram is a drop in a rainstorm. In other words, you could spend all the time in the world on Instagram and hardly make a dent, which is a terrible ROI.

Ironically, it’s the most popular among many of our clients and also the hardest to produce for. So, how do you successfully create for Instagram? 

Read the full piece on Substack here.