4 reasons to prioritize your owned platforms

First off, what is an owned platform? An owned platform is one you have control over and is not manipulated by external forces like algorithms. Think websites, blogs and newsletters.  

Social platforms, like Instagram, Facebook, TikTok, YouTube, and Clubhouse are third-party companies where you relinquish your content in an effort to reach a larger audience.

When it comes to your social media feed, what you see - or are fed - is determined by algorithms that prioritize what you’re most likely to engage with. There’s a lot of debate around algorithms and the fact that we have essentially lost control over “what we see, read—and even think—to the biggest social media companies.” It’s caused echo chambers around politics, given life to conspiracy theories, perpetuated misinformation and terrorism, and completely altered news consumption. The list could go on and on.

Read the full piece on our Substack here.